The UK Betting App Index tracks the ratings of 31 UK betting apps on the App Store and Google Play, updated every month.
Key findings, November 2026
- 2.08 million ratings: UK punters have left 1.65 million ratings on the App Store and about 433,000 on Google Play for the 31 apps we track.
- bet365 dominates: its app has 457,612 iPhone ratings, 28% of the total for all 31 apps, and about 205,000 Android reviews, close to half of all Android reviews.
- Five brands hold 69% of all iPhone ratings: bet365, Paddy Power, William Hill, Betfair Sportsbook and Ladbrokes.
- iPhone users are kinder: 29 of the 31 apps score higher on the App Store than on Google Play. The average iPhone rating is 4.55 out of 5; the average Android rating is 4.0.
- The biggest gap is two stars: talkSPORT BET scores 4.8 on iPhone but 2.8 on Android, and Smarkets 4.8 against 2.8.
- Best on both stores: Betway scores 4.8 on iPhone and 4.6 on Android, followed by bet365, Sky Bet and Spreadex on 4.7 and 4.6.
- A 16-fold difference in size: the Unibet app is a 313 MB download on iPhone; Kwiff’s is 19 MB.
iPhone figures checked on 8 November 2026 via the App Store. Android figures from our 1 November 2026 check of Google Play. The index is updated at the start of every month.
The full index
All 31 apps, ranked by the number of iPhone ratings. Scores are out of 5. “Gap” is the iPhone score minus the Android score.
| App | iPhone | iPhone ratings | Android | Android reviews | Gap |
|---|---|---|---|---|---|
| bet365 | 4.7 | 457,612 | 4.6 | 205K | +0.1 |
| Paddy Power | 4.7 | 267,120 | 4.3 | 29.6K | +0.4 |
| William Hill | 4.7 | 200,825 | 4.2 | 21.6K | +0.5 |
| Betfair Sportsbook | 4.7 | 111,768 | 4.4 | 18.3K | +0.3 |
| Ladbrokes | 4.7 | 101,768 | 4.4 | 17.8K | +0.3 |
| Sky Bet | 4.7 | 88,535 | 4.6 | 44.7K | +0.1 |
| Betfred | 4.6 | 70,042 | 4.6 | 17.2K | 0.0 |
| Coral | 4.7 | 69,641 | 4.3 | 7.9K | +0.4 |
| BetVictor | 4.7 | 57,755 | 3.0 | 1.7K | +1.7 |
| Betway | 4.8 | 47,150 | 4.6 | 17.5K | +0.2 |
| Betfair Exchange | 4.7 | 30,430 | 4.3 | 3K | +0.4 |
| Virgin Bet | 4.7 | 19,133 | 4.1 | 5K | +0.6 |
| 888sport | 4.5 | 19,125 | 4.4 | 4.6K | +0.1 |
| Midnite | 4.7 | 14,997 | 4.5 | 3.8K | +0.2 |
| BetMGM | 4.6 | 14,477 | 4.3 | 5.3K | +0.3 |
| LiveScore Bet | 4.7 | 11,600 | 4.3 | 5.8K | +0.4 |
| Kwiff | 4.6 | 10,181 | 3.9 | 3.7K | +0.7 |
| talkSPORT BET | 4.8 | 9,631 | 2.8 | 544 | +2.0 |
| Parimatch | 4.8 | 7,090 | 3.7 | 973 | +1.1 |
| Unibet | 4.3 | 6,834 | 3.9 | 9.4K | +0.4 |
| Tote | 4.6 | 6,349 | 4.5 | 3.3K | +0.1 |
| SBK | 4.6 | 6,208 | 4.3 | 1.6K | +0.3 |
| Smarkets | 4.8 | 4,634 | 2.8 | 382 | +2.0 |
| Betano | 4.8 | 4,327 | 3.1 | 98 | +1.7 |
| BetUK | 4.6 | 3,835 | 4.4 | 1.3K | +0.2 |
| CopyBet | 4.2 | 1,833 | 3.3 | 439 | +0.9 |
| Matchbook | 4.8 | 1,618 | 4.5 | 738 | +0.3 |
| Spreadex | 4.7 | 1,475 | 4.6 | 475 | +0.1 |
| BoyleSports | 3.6 | 958 | 2.3 | 720 | +1.3 |
| 10bet | 3.4 | 179 | 3.5 | 330 | -0.1 |
| QuinnBet | 4.0 | 84 | 3.4 | 194 | +0.6 |
Three bookmakers we list, Betdaq, BetDukes and BetNeptune, have no app in either store, so they aren’t in the index.
The most-rated betting apps
The number of ratings is a rough guide to how many people use an app. bet365 is far ahead: its 457,612 iPhone ratings are almost as many as Paddy Power (267,120) and William Hill (200,825) put together. The five most-rated apps account for 69% of all 1.65 million iPhone ratings in the index.
At the other end, QuinnBet (84 iPhone ratings), 10bet (179) and BoyleSports (958) have the fewest. Scores based on a few hundred ratings can move a lot from month to month.
iPhone vs Android: why the same app scores differently
Almost every app is rated higher on iPhone. Across the 31 apps, the average App Store score is 4.55 and the average Google Play score is 4.0. Weighted by the number of ratings, the gap is smaller (4.69 vs 4.48), because the biggest apps score well on both.
| Biggest gaps | iPhone | Android | Gap |
|---|---|---|---|
| Smarkets | 4.8 | 2.8 | 2.0 |
| talkSPORT BET | 4.8 | 2.8 | 2.0 |
| BetVictor | 4.7 | 3.0 | 1.7 |
| Betano | 4.8 | 3.1 | 1.7 |
| BoyleSports | 3.6 | 2.3 | 1.3 |
| Parimatch | 4.8 | 3.7 | 1.1 |
There are several possible reasons. Apps can choose when to ask users for a rating, the iPhone and Android apps are often separate builds, and Android scores for smaller apps rest on far fewer reviews. Only 8 of the 31 apps score 4.5 or more on Google Play, compared with 26 on the App Store. If you use Android, the Android score is the better guide.
App size and updates
Betting apps are updated often: 14 of the 31 were updated in the week before our check, and 25 in the last month. Five hadn’t been updated for more than two months: Kwiff (last updated 11 June 2026), QuinnBet (29 July), 888sport (17 August), 10bet (26 August) and BoyleSports (1 September).
Download sizes vary widely, from 313 MB for Unibet to 19 MB for Kwiff. The median betting app is 142 MB.
| App | iPhone download size | Last updated |
|---|---|---|
| Unibet | 313 MB | 30/10/2026 |
| Betfair Sportsbook | 226 MB | 03/11/2026 |
| Tote | 225 MB | 29/10/2026 |
| Sky Bet | 204 MB | 06/10/2026 |
| BetMGM | 202 MB | 04/11/2026 |
| BetUK | 201 MB | 04/11/2026 |
| LiveScore Bet | 186 MB | 22/10/2026 |
| Paddy Power | 183 MB | 27/10/2026 |
| Virgin Bet | 167 MB | 21/10/2026 |
| Midnite | 165 MB | 04/11/2026 |
| CopyBet | 160 MB | 04/11/2026 |
| SBK | 158 MB | 05/11/2026 |
| Betfair Exchange | 156 MB | 12/10/2026 |
| William Hill | 154 MB | 05/11/2026 |
| BetVictor | 142 MB | 06/11/2026 |
| Parimatch | 142 MB | 06/11/2026 |
| talkSPORT BET | 141 MB | 06/11/2026 |
| Betano | 138 MB | 06/11/2026 |
| 10bet | 107 MB | 26/08/2026 |
| Coral | 104 MB | 22/10/2026 |
| Ladbrokes | 102 MB | 22/10/2026 |
| 888sport | 76 MB | 17/08/2026 |
| Matchbook | 74 MB | 20/10/2026 |
| Betway | 60 MB | 06/11/2026 |
| bet365 | 59 MB | 03/11/2026 |
| Betfred | 47 MB | 02/11/2026 |
| BoyleSports | 46 MB | 01/09/2026 |
| Smarkets | 44 MB | 12/10/2026 |
| Spreadex | 26 MB | 19/10/2026 |
| QuinnBet | 21 MB | 29/07/2026 |
| Kwiff | 19 MB | 11/06/2026 |
The oldest app in the index is the Betfair Exchange app, first released on the App Store in January 2010. The newest is Betano, launched in May 2024.
Methodology
- Apps: the 31 UK-facing bookmaker and betting exchange apps listed on Horse Racing Betting Apps that are available in UK app stores.
- iPhone data: average rating, number of ratings, download size, first release date and last update date for each app’s UK App Store listing, taken from Apple’s public App Store data on 8 November 2026.
- Android data: the rating and number of reviews shown on each app’s Google Play listing, checked on 1 November 2026. Google Play shows review counts rounded, for example 17.2K.
- Averages are simple means across the 31 apps unless we say they’re weighted. Scores are shown to one decimal place.
- We update the index at the start of every month. See how we rate betting apps for more on our ratings.
Using this data? Journalists and researchers are welcome to quote these figures. Please credit Horse Racing Betting Apps and link to this page: https://www.horseracingbettingapps.co.uk/uk-betting-app-index/
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